About the Role We're seeking a seasoned marketing and communications leader to join our dynamic team at SafeNow as Head of Marketing & Communications. As a passionate advocate for our mission, you'll be responsible for developing and executing a comprehensive marketing strategy that elevates SafeNow as a lifestyle brand, resonating with our target audience and driving growth. Key Responsibilities • Develop and implement a strategic communications plan that translates our brand essence into a compelling narrative across all channels, ensuring SafeNow is emotionally resonated with our audience and perceived as a modern lifestyle standard. • Drive excellence in PR and earned media by spearheading our press relations and storytelling efforts, identifying proactive narratives to organically boost visibility, and building strong relationships with media professionals and influencers to position SafeNow in the public discourse. • Lead and inspire our existing content team, laying the groundwork for our future marketing organization, and identifying strategic roles, recruiting new talent, and developing a scalable structure that supports our communicative goals. • Manage external agencies and partnerships, serving as the primary point of contact for external service providers, PR agencies, and strategic partners, ensuring seamless collaboration and alignment with our internal objectives. • Monitor growth and provide operational leadership, bridging strategic thinking with operational impact, and steering marketing efforts to continuously enhance our key performance metrics. Requirements • Proven expertise in communication and PR, with a minimum of 7 years of experience in marketing and communications, preferably with a strong focus on lifestyle brands or emotionally charged consumer products. • Demonstrated leadership experience, having successfully led internal teams and moderated creative processes, while avoiding micromanagement. • Strength in partner and agency management, with experience in leading external partners to deliver exceptional results, negotiating effectively, and integrating agencies to contribute measurably to business success. • A keen sense of trends, brand, and storytelling, with the ability to craft compelling narratives that resonate with our audience. Nice to Have • Experience with growth monitoring and operational management, with a focus on metrics-driven decision-making. • Familiarity with social media marketing, content creation, and campaign execution. • A track record of developing and executing successful marketing strategies that drive business growth. Benefits * Competitive salary: €85,000 - €110,000 per year (depending on experience) * Comprehensive benefits package, including health insurance, retirement plan, and paid time off * Opportunity to work with a dynamic and growing startup, shaping the future of safety and security * Collaborative and inclusive work environment, with a diverse team of 53 people from 9 nationalities * Flexible working hours and remote work options * Professional development opportunities and training to enhance your skills and knowledge Apply now at [link to application portal] and join our team in shaping a safer world for everyone!