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Product Marketing Lead (f/m/d)
🏢 Apaleo
📍 Munich, Bavaria, Germany Full-Time via Arbeitnow
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About the Role At Apaleo, we're pushing the boundaries of property management with our API-first platform. As we navigate the hospitality industry's shift towards Agentic AI, we're seeking a Product Marketing Lead to connect our technical capabilities with compelling value for every market and segment we serve. Key Responsibilities • Translate our deep technical capabilities into tangible, differentiated value for diverse markets and segments • Build product knowledge and craft positioning that resonates with both technical and commercial audiences • Equip commercial teams to communicate Apaleo's value across the sales funnel, from first touch to close • Lead product launches and key market moments, ensuring consistency and leveraging insights to inform product decisions • Strengthen and expand our AI positioning as hospitality enters the age of Agentic AI Requirements • 5+ years of experience in B2B SaaS product marketing, with a proven track record of developing and owning positioning and messaging frameworks • Ability to rapidly build product knowledge and communicate complex platform capabilities to various audiences • Proactive collaboration across functions, with a talent for aligning teams and driving momentum • Strong written and verbal communication skills in English • Genuine curiosity for new technology, particularly AI, and a willingness to stay ahead of market trends Nice to Have • Background in hospitality tech or a working knowledge of property operations and technology decision-making processes • Familiarity with API-first or platform products and the ability to articulate technical architecture • Experience working in international markets, particularly in Europe (DACH, UK, FR) • German or French language skills Benefits • Join a diverse and international team of passionate experts from various disciplines and backgrounds • Collaborate in a flat hierarchy and flexible structure that values autonomy, ownership, and collaboration over rigid hierarchies • Be part of a company that's shaping the future of hospitality operations with its AI-powered infrastructure Apply: [link to apply]
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