About the Role We're seeking a seasoned Subscription Manager to spearhead our subscription business growth at mammaly. As a key member of our team, you'll be responsible for driving our subscription strategy and roadmap, ensuring sustainable and profitable growth. With a strong focus on customer retention and lifetime value, you'll play a pivotal role in shaping our business and scaling our operations. Key Responsibilities • Develop and execute our medium- and long-term subscription strategy, driving growth and revenue expansion • Oversee the entire subscriber journey, from onboarding to retention, win-back, and loyalty, with the aim of increasing engagement, customer loyalty, and MRR • Take ownership of critical subscription KPIs, such as retention, LTV, and MRR, and ensure their sustained development • Lead the implementation of cross-functional subscription initiatives, collaborating with stakeholders, management, and C-level executives • Collaborate with the CRM team to design and optimize automated and personalized subscriber flows (email, SMS) • Conceive and analyze A/B tests on pricing, offers, incentives, and implement concrete optimizations for the acquisition funnel and subscription conversion rate • Enhance our self-service subscription management experience through the development of a dedicated subscription portal and/or app • Monitor and analyze subscription KPIs (AOV, LTV, churn, cohorts) and drive data-driven decisions and roadmap priorities Requirements • At least 3 years of experience in subscription, CRM, retention, lifecycle, or DTC growth • Proven experience in building or scaling subscription models, preferably in the DTC or e-commerce space • Strong analytical understanding and experience with subscription KPIs, cohort analysis, and data-driven decision-making • Excellent communication and project management skills Nice to Have • Experience with data analysis tools and software (e.g., Google Analytics, Mixpanel) • Knowledge of marketing automation platforms (e.g., Marketo, Pardot) • Familiarity with e-commerce platforms (e.g., Shopify, Magento) Benefits • A 40-hour workweek in a hybrid setup in Berlin • A 12-month fixed-term contract with the option for extension • A dynamic and growing startup environment with a strong focus on animal welfare • Opportunities for professional growth and development in a rapidly expanding business